Facebook created and launched the Open Graph in 2010. its primary function is that it promotes integration between other websites and Facebook. It enables other websites to become rich “graph” objects having the same functionality as other Facebook objects. Website masters can control the information that the website passes to Facebook via OG Meta tags. These tags are inserted in the portion of the code of the website.

After seeing the popularity of social media tags on Facebook, all the other major social media sites like Twitter, Linked In, Google+, started to recognize meta OG tags. To harness the power of Facebook Graph Meta tags, learning this skill is vital for webmasters. Using these tags can have a huge impact on click-through rates and conversion. Social media sites become the major driver of website traffic. Adding OG tags will not affect the on-page SEO, but it will influence the performance on social media.